Some aircraft are more efficient than others, and in Air France's case, it's a $3 billion difference.

Air France offers several key advantages for customers about being green: 

First of all, AF commits to modernizing the fleet to save 30% on fuel consumption. New planes with new engines = less fuel consumption.

Secondly, their website has a carbon calculator for each flight they fly. This way customers can see their carbon consumption.

Thirdly, they have extended the calculator to encourage carbon offsets for projects in Senegal and China.

I find this an interesting approach to addressing the range of positioning possibilities.

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