givebackmaillogoEmail is probably the oldest Internet communications service, and today is considered among the most mature of the wide range of services used in business and in personal life to share ideas and digital artifacts such as photos, PDFs, documents and presentations with coworkers, customers, partners, friends and family.

The ‘free’ web-based email service, supported by display advertisements is a staple of many users’ online communications experience and starting today, a new entrant promises to change this service., allows email users to concentrate all their email into one simple and high performance viewing experience. Users simply ‘transfer’ all their email from Hotmail, Yahoo!, Gmail and even standards-based services that use POP3 or IMAP (they all do). Emails are presented in a browser with one skyscraper ad on the right while folders, accounts and addresses are unified and conveniently maintained without having to change addresses or tell anyone about the changes in your email service. Your participation in viewing your email at means that instead of seeing ads in your email dashboard who’s revenue benefits Google, AOL, Yahoo or Microsoft, a portion of the ad revenue (25%) is paid to a selection of charities.

Other useful features of the email service include support for 100 MB file attachments, unsend to prevent distribution of slightly flawed email, attachment preview-before-downloading, briefcases to provide separate mail download folders for each account and password authentication over https. The founders of the company, two brothers from southern California, have plans for instant messaging service and potentially distribution of video mail, but thought NOW is a great time to get the service out there and running.

Optimized for the altruistic emailer, the cleverly designed business model of has the potential to make email an anonymous-affinity service without the branding problems of wearing your affinity on your sleeve or email address all the while generating a few $ for worthwhile causes while users do whatever they would normally do – view email.