The MidMarket is represented by organizations with 101-1,000 employees. This report reviews the results of our study on business uses of conferencing services.

Key findings:

  • Face-to-face meetings and audio conferences are the most important conferencing methods in the MidMarket
  • MidMarket spends 56% more time per month in room video conference sessions than others
  • A third more MidMarket than others expect the length and frequency of room video to increase

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