HP Halo and Advertising
In an announcement on August 28, 2007 HP also introduced a new price point and major upgrade of their product. For details, see this article at the Human Productivity Labs.
It was thought that HP was backing out of the Telepresence market with all the marketing going on by others, HP was noticeably absent. But no longer. New Halo products, new alliances and a new price point are important, but will there be TV advertising?
Some think it's buried in the upcoming $300 million campaign in the print and imaging division, but personally, I don't see the obvious link between ink and telepresence, and consumers and CEOs.
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