It's less about the technology, and more about… the services that the technology provides.  

I just love this sentence and wanted to use it in a white paper I'm writing on services. So, I did a Google on the exact phrase "It's less about the technology" which gave 20 responses to my search. I was trying to see if somebody famous had already used the sentence. Here they are…

"It's less about the technology….

• …than the application,
• …and more about the "Business of EA".
• …and more about the content that makes for a winning synchronous session.
• …and making sure that our product works not just for experts but folks who are …
  …and more about the marketing.
• —to move and manipulate bits or to store them.
• …and more about the content that makes for a winning synchronous session.
• …It's the branding and proliferation of it into everything you do."
• … and more about the implementation. (iPhones)
• "When people talk about business continuity, it's less about the technology and more about the kind of. plan they put in place, the processes, …
• "People love the quality of the open source code, but for the manager of a mission-critical system, it's less about the technology and more about who is
• ""Today it's less about the technology and more about the business processes these applications will enable on a vertical industry basis,"
• "We are geeks here and we've been involved in the technological revolutions right and left, but it's less about the technology and more about the stories …
• But it's less about the technology and more about the stories and the characters and the worlds we create in the entertainment of our audiences." …
• "It's less about the technology and…  more about how to show people how these products can bring more enjoyment to what they're doing.
• "It's less about the technology and more about the business implications."
• While CRM technology is more affordable and assessable than ever, "it's less about the technology than about an understanding of how to apply the technology …
• "It's less about the technology itself, and more about being out there.
• it's less about the technology and more about the product/software that Infiniti has put out…

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