Participants in our research on Email and Business Applications were asked to describe their most valuable email and the cost to the business if that message had not arrived.

$3,000

As a University lecturer, if one of my clients/students does not receive an important email, it could cost him a degree rating, or even failure of a course.  And I could be blamed.

Manager, IT, Telecom, Chile 

Related Report: The Problem with Email 

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