For some folks the FIFA World Cup 2010 represented a colossal waste of time, but for much of Europe, South America and even Canada and the USA, the quadrennial sporting event was full of drama on and off the pitch. Our ad hoc survey during the run up to the final games on Saturday and Sunday (3rd place game (Uruguay and Germany) on Saturday, July 10 and final (Netherlands and Spain) on Sunday, July 11) showed that the daytime games were watched by at least 89% of our respondents. Most chose to watch in realtime avoiding the temptation to fast-forward during the boring parts, instead choosing to work-watch as much as they could get away with it.

Only half of the 22% of respondents who were going to watch from home chose to call in sick.

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